Managing content marketing becomes more challenging each year as new content formats and industry trends emerge. The rise in competitors entering content marketing requires marketers to consistently improve their strategies. Fortunately, with the appropriate tools, handling your content marketing strategy becomes more manageable.
This guide explores content marketing tools, explaining their importance, functionality, and providing recommendations for the tools you should consider adding to your toolkit in 2024.
What Are the Best Content Marketing Tools for 2024?
Most people understand that Google Analytics is essential. However, not every brand can create high-quality marketing software on their own. So, what else do marketing teams need to make their content ideas happen?
We’ve done some research to assist you in entering 2024 well-informed as a content marketer. To achieve the most excellent ROI on the content strategy, marketers must keep an eye on the evolving content marketing landscape. What worked last year may not be enough to get you ahead in 2024.
In order to help you research, generate, optimize, and analyze the most qualified, personalized content, we collected 15 essential content marketing tools for you below:
First Step: Content Research
1. BuzzSumo
Content marketing use cases: Researching content in social media, finding inspiration, checking out competitors, and using influencer marketing and digital PR are all part of what we do.
For pricing, you can try BuzzSumo free for 30 days. If you want the Pro level service, it starts at $99 per month.
BuzzSumo is a platform that helps you plan your content marketing strategy easily and intuitively. It’s great for social networks like Facebook, Twitter, and Pinterest. With BuzzSumo, you can find the most popular articles in your industry, see what’s being shared on social media, and understand what resonates with your target audience. It also gives insights into your content and helps you track your performance. Additionally, the platform can assist in identifying influencers in trending topics for your influencer marketing strategy.
2. Ahrefs
Content marketing use cases: organic search traffic, discover valuable backlinks related to your topic, and conduct competitor research.
Pricing: Try it free for 7 days at just $7, then subscribe for $99 per month.
Ahrefs, an all-in-one SEO tool, aids in generating content ideas, boosting your ranking, and enhancing SEO performance. Specifically, it enables competitor analysis with site explorer, provides keyword inspiration, reveals top-performing content in a topic through organic traffic, backlinks, and social networks. Additionally, you can monitor your website’s ranking progress with the rank tracker. Ahrefs is data-driven, presenting essential metrics to help you optimize your strategy effectively.
3. KeyWord Surfer
Content marketing use cases: Keyword Exploration with Data Metrics
Pricing: It’s free (you pay per credit for keyword metrics).
Keyword Surfer is a free Chrome extension. It lets you check estimated global and monthly search volumes and brainstorm keyword ideas for your Google searches. What makes it even more captivating is that after installing the extension, it displays the estimated traffic numbers for the websites in the search results, along with the count of high-quality backlinks. This feature sets it apart from Keywords Everywhere, another tool that requires payment for keyword research.
4. SEMRush
Content marketing use cases: Competitor analysis, keyword research, backlinks
Pricing: Starts at $119.95 per month
SEMRush is among the most popular SEO tools that can help you improve your SEO by doing competitive research, seeing what keywords your competitors are using, doing backlink analytics, tracking rank, and analyzing your overall on-page and tech SEO performance. SEMRush gives you a unique look at your site’s metrics, which is beneficial for your content marketing and paid advertising strategies. In addition, the scope to access over 2 million keyword ideas and to create object lists by topic really helps you develop a clear content strategy.
5. Feedly
Content marketing use cases: Industry news and trends, topic inspiration
Pricing: Free
Using advanced AI technology, Feedly intelligently filters what might be important for you and your team, and flags valuable insights from everywhere, including news sites, blogs, Twitter, and newsletters. And it is entirely free to use. You can also organize, curate, and share key industry insights with your team and work together on your own content strategy.
6. Statista
Content marketing use cases: Infographics, reliable statistics, and charts needed
Pricing: starts at $4.5K per year
If you want to develop marketing content, especially backed up with convincing data, Statista is one of the best choices for you to subscribe to and find reliable sources. It is especially useful for B2B marketers who want to leverage data points to form their opinions and deliver lead-generating messages. Statista extracts data from various credible sources including market research, scientific journals, industry publications, and other databases. Otherwise, if you subscribe to each publication separately, you may have to pay higher costs for the information you need.
Second Step: Content Writing, Design, and Production
7. Grammarly
Content Marketing Use Cases: Enhance your writing with Grammarly.
Pricing: Free version available, and Premium version starts at $30 per month.
Grammarly is a tool that helps you correct writing errors and choose the best words for your thoughts. It refines your content, covering everything from grammar and spelling to style and tone. Get instant suggestions as you write with Grammarly. You can also add the extension to Chrome and use it in Google applications like Google Docs.
8. Wordtune
Content marketing use cases: Refine, optimize texts.
Price: The paid plan begins at $9.99 per month.
Wordtune is a Google extension powered by AI. It can assist you in changing the structure of your sentences and transforming your initial content into clearer, more interesting, and well-written messages. Additionally, you can use the ideas it suggests as inspiration for A/B testing your content. By trying out different ideas with the same meaning, you can gain a better understanding of your audience’s preferences.
9. Vidyard
Content Marketing Use Cases: Streaming, live webinars, video marketing,
Pricing: Both offer a free version, and paid plans start at $15 per month
Video channels and content are becoming more and more critical in this digital world. Vidyard is one of the leading video platforms that allows companies and businesses to create, record, and analyze video content for different business scenarios ranging from sales to marketing. Companies that use it can immediately access an online video hosting service that is ads-free, free of storage and bandwidth restrictions, and includes integrated tools for video creation and sharing. Videos can also be easily customized, personalized, and delivered.
10. Viamaker
Content marketing use cases: Video editing
Pricing: FREE
According to Wyzowl Research, 85% of people want to see more videos from brands in 2021. Therefore, video marketing is an essential strategy that every marketer should know in 2024. There are so many different channels, including Youtube and Tiktok, for marketers to create the most exciting video content to interact with consumers. Video editing tools then become very essential.
Viamaker is a video editing app from Bytedance. The awesome part about it is that it is a free, all-in-one video editing app that truly lets you create engaging videos. There are many built-in advanced features such as beautiful filters, special effects, and an extensive music library for your BGM. Download it on your phone and start to create your own video!
11. Clearscope
Content Marketing Use Cases: Blogs, and articles optimization, especially for search.
Pricing: Starts at $170 per month
Clearscope is a tool for making your writing better as you go in Google Docs. It’s great for marketers who want to write well and use the tool at the same time. This smart tool makes reports and grades your article on things like word count, the right keywords, headers, and readability. Check the score, then edit and make your content better.
Third step: Content Optimization and Analytics
12. Google Search Console
Content marketing use cases: Competitor research, site optimization, technical SEO
Pricing: Free
Google Search Console is a handy tool for technical SEO analysis, and it’s free for marketers to use. The tools and reports in it help the team measure a website’s search traffic and performance. It’s useful for spotting and fixing technical issues that might be hurting your website’s visibility on Google Search, like crawlability, indexing, and HTML problems. With the information it provides, you can make improvements to optimize your website.
13. Uberflip
Content marketing use cases: improve the site content experience.
Pricing: $1200/month.
Uberflip makes it easy for your website visitors to enjoy your content and navigate your site smoothly. As the top-rated content experience solution, Uberflip is versatile for various marketing needs like B2C, account-based marketing, demand generation, and sales engagement. With this platform, you can craft personalized site experiences to boost engagement by making content more relevant.
Beyond personalization, Uberflip allows you to handle all your content assets in one central location, streamlining your workflow. Keep in mind that while the pricing may not be budget-friendly for every business, those with substantial marketing budgets might find it worthwhile to invest in a customized plan.
14. Google Analytics
Content marketing use cases: Website analysis
Pricing: Free
Connecting your website to Google Analytics is crucial. It helps you monitor and understand your website’s performance by providing valuable insights. Google Analytics is a central hub for all your website data, empowering marketers to make informed decisions. Besides, it doubles as a handy tool for content marketing analytics.
Inside Google Analytics, you’ll find a wealth of useful metrics. For instance, you can assess the effectiveness of different sources in driving traffic and conversions, enabling you to optimize your strategies. Behavior reports are particularly handy for content analysis. They delve into specific pages, offering insights like page views, unique page views, average time spent, bounce rate, and exit rate.
This tool also allows you to evaluate content performance based on URLs, titles, search terms, or events. One standout feature is the ability to track user behavior flow. This means you can trace a visitor’s journey through your website, gaining insights into what content engages them the most. It’s a powerful way to visualize and understand how users navigate your site.
15. Inspectlet
Content marketing use cases: Website analytics
Pricing: Free version + paid plans starting at $39.00 per month
Understanding how visitors interact with your website through data metrics like session duration and bounce rates can be insightful. However, pinpointing where and why they engage with your content but don’t convert is challenging. Inspectlet addresses this issue by recording user behavior in a video, allowing you to see their journey, time spent, clicks, content interaction, and what prompts them to convert or achieve your goal.
Effective content marketing lets companies share information that people are actually looking for. Before making any content, it’s smart for a marketer to really understand their audience, know what they want, and then provide timely and relevant content.
To do this well, spend time researching. Thorough research is the first and most important step in developing your content strategy. Using the content marketing research tools mentioned earlier can give you a better idea of what your audience likes. Once you’ve identified the right topic, use writing and design tools to create high-quality content. Finally, employ analytics tools to track, measure, and improve your content’s impact, helping your business grow.