There are a number of high-paying Digital Marketing side hustle skills anyone can learn and start earning from. Digital Marketing skills are becoming more and more important with the rise of digital media. As technology changes, so do marketing strategies.
In the 21st century, possessing digital marketing skills is crucial for the success of any business. It goes beyond mere advertising and promotions; it involves grasping customer needs and delivering accordingly.
Marketing proficiency is vital across various fields. Even if you’re not managing a business, you can leverage your marketing skills to generate income by assisting others in promoting their products or services, earning a steady income every week.
This article will introduce you to potential side-hustle opportunities in marketing.
Marketing covers various skills. To succeed, identify your marketing skills and focus on learning them. Professionals in marketing are usually good at one or more of the following areas.
- Public Relations (PR)
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Email Marketing
- Business Development (BD)
- Branding and Design
Let’s explore some of these skills below.
10 High-Paying Digital Marketing Side Hustle Skills
Here are some selected high-paying digital marketing side hustle skills you can take up that will not affect your main job.
1. Email Marketing Management
Email marketing involves sending promotional emails to people who have signed up to receive messages from a person or organization via email. Newsletters are a great way to stay connected with customers and potential clients, promoting your brand and encouraging sales.
Email Marketing Managers have the job of getting more people to subscribe or buy products. They might also work on building lasting connections with clients or making the brand more well-known to boost earnings in the long term.
Companies globally need assistance in gathering email addresses, creating a list, and staying in touch with customers. To do this, you should have marketing skills, and you can acquire them by taking online courses.
2. Google AdWords Setup and Management
AdWords skills are not just useful for marketing; they can enhance paid ads to help businesses reach more customers and increase revenue. If you’ve worked with clients using Google AdWords for sponsored search ads, you’ve likely encountered this situation.
You can use your AdWords skills to assist local small businesses in ranking higher on Google searches. Promising a business owner that their company can appear at the top of search results might convince them to pay only when someone clicks on their ad. Besides aiding other businesses, you can also use these skills to promote and sell your own products and services.
You can learn Google Adword setup and management skills on the Google Digital Garage learning Platform.
3. Paid Influencer Outreach and Management
Paid influence occurs when a company pays someone to promote their brand or products. Influencer marketing is the most common type of paid influence campaign. For instance, if you’re recognized as an influencer on social media platforms like Facebook, Twitter, or Instagram, companies may pay you to showcase their brands, products, or services to your followers.
To make this work, you need a strong online presence with a significant number of followers or visitors on your social media or blog. It’s crucial to have a reputation in a specific field, whether it’s sports, entertainment, academics, money, or similar topics.
Before influencers reach this status, they start by creating quality content on various media platforms. Their impact comes from consistently delivering high-quality content that attracts a substantial audience. They excel at crafting compelling content that resonates with their target audience.
By leveraging your influence to discuss what big brands and organizations do, you have the opportunity to earn substantial income through paid influence.
4. Social Media Advertising Management
If you’re good at finding specific audiences and know how to use social media ads, you could make money on the side. Charge customers each month to run sponsored ads on platforms like Facebook, Instagram, LinkedIn, and Twitter.
People who offer social media ad services get perks. They can make and handle ads, team up with a designer, and share the earnings.
Small businesses can gain a lot from social media ads, but they might not know how to get the best results without spending too much.
5. Social Media Account Management
Despite having a high marketing budget, many businesses fail to effectively manage their social media accounts and keep them incredibly relevant to their target audiences because they lack the time, money, and tools necessary. It is entirely up to your clients whether they want to use any or all of the social media outlets available to them.
If you anticipate investing the same amount of time each month in this endeavor, double that figure by an appropriate hourly rate. So keep it in mind that if your monthly fee is in the tens of thousands of dollars, a business may just as easily engage an agency to assist them as they would hire you to perform the work themselves. Don’t under-price, but do so in a reasonable and professional manner.
6. Copywriting
Have you ever come across an intriguing and compelling sales copy that you found difficult to resist? If yes, it is all the work of copywriters. Copywriting is critical to the success of any advertising campaign since it is responsible for attracting potential customers.
It’s no secret that companies put a lot of effort into their websites, advertising, and marketing initiatives in order to achieve their goals. Despite this, there are going to be instances when you don’t know what to say and need some inspiration.
So here’s when the expertise of a copywriter comes in handy. Company copywriters are in great demand in this day and age of digital marketing and advertising, as companies seek to create extremely persuasive material to advertise their products and services. Websites with interesting marketing content are more likely to attract customers.
7. Search Engine Optimization (SEO)
The goal of every company is to increase the visibility of their website on search engines; they want to rank higher than their competitors when customers search for a term relating to their products or services. Effective digital marketing requires a high search engine rating and a high presence online. A good SEO professional must be hired in order to accomplish this goal.
As an SEO professional, you can earn a lot of money by assisting clients in optimizing their websites for search engine optimization. The ability to consistently provide results and gain recommendations from happy clients enables successful SEO freelancers with great marketing abilities to effortlessly transition their side hustles into full-time companies. As long as you regularly produce results and generate recommendations from delighted clients, SEO is a highly lucrative business.
The SEO freelancers, on the other hand, will have a portfolio of samples to show you, the ability to explicitly set expectations for timeliness, and the ability to give a wide range of services rather than only generating articles with the keywords you’ve researched in their repertoire.
8. Content Promotion
You can go the extra mile by writing articles and using your content marketing skills to help promote each post and see actual results. There are a couple of ways to do this.
Start by creating your own blog in a specific niche, work hard for a few months to gain traction, then write for others and use your audience to spread the word about their content to a wider audience. The writing doesn’t stop there; you also spend time promoting their content, leading to higher-paying contracts in the long run.
Alternatively, you can create content for others and help them find effective ways to promote it. For instance, offer a package where you write articles and assist in promoting them on LinkedIn and Facebook simultaneously. Then, charge a service fee for the complete bundle of services you’ve provided.
9. Infographics
Businesses and people love infographics because they make information look good and are easy to share online. If you can create them and know how to market, it’s smart to use infographics in your content strategy.
If you come up with a great infographic idea that matches a brand and is likely to be seen by many, you could make $300-$500 or even more, depending on your skills and the client’s budget.
10. Logo Design
A logo holds significant importance for both bands and businesses. Companies use various symbols, icons, graphic marks, stylized names, and drawings to represent their brand visually. When people spot it on the store shelf, they can recall the product and associate it with the brand’s quality. Businesses invest heavily in creating a logo that aligns with their brand and the products or services they offer.
For those starting out and unsure, you can charge $500 or more for logo design services if you possess marketing skills to craft visually appealing, clean, and professional logos.
Companies grasp the significance and long-term value of a logo, prompting them to invest money and effort in obtaining a custom design. Your marketing skills in the design field can lead to a side business where you design logos for individuals and businesses. Positive word of mouth about your excellent work can bring in referrals and contribute to your success.
To quickly start earning, consider taking an online course to master logo design.