Curious about becoming a social media manager or community manager? Uncertain about the details?
Typically, social media marketers assist businesses in expanding their online communities. This often involves:
- writing and scheduling posts
- running ads
- replying to fans
- creating graphics
Your role as a community manager or social media manager will depend on your job details, time availability, budget, and skills.
Numerous resources are available to learn about becoming a community manager or social media manager.
How to Become a Social Media Manager in 6 Steps
Let’s get started! Here are six simple steps to follow:
1. Build a Community of Your Own
To get clients, it’s essential to be active on social media. Make accounts on popular platforms, learn about blogging, email marketing, SEO, and graphic design. If you can’t promote yourself, you won’t succeed in marketing for others!
2. Find Clients
Getting clients can be tough, even for experienced social media marketing agencies.
Discover where your perfect clients spend time online. Share awesome content and initiate conversations to boost traffic to your website.
Don’t forget to join networking events, conferences, and industry gatherings.
3. Manage Your Time
Handling your accounts on Facebook, Twitter, Google+, YouTube, Pinterest, and other social media platforms can be time-consuming – time you can’t afford to waste!
I’ve spent too much time mindlessly scrolling through my news feed. Avoid this!
It is recommended to have organized systems to manage tasks and meet client deadlines.
The crucial part is discovering a system that suits you.
I highly recommend creating a social media calendar. This not only saves time but also keeps you organized and a step ahead.
4. Manage Your Money
When someone wants to become a social media manager, one of the initial questions they often ask is:
“How much should I charge?”
Answering this question can be tough because rates differ in different locations and fields. Check what your competitors charge to decide if you should ask for more or less.
To make it convenient for clients, consider setting up recurring billing.
A well-crafted proposal can also help you secure a job. Ensure your presentation is visually appealing and easy to comprehend.
5. Learn Advanced Marketing Skills
Most prospective clients will know the difference between good and bad social media.
You’ll need some advanced skills if you expect to stand out!
These advanced techniques include:
- Optimizing YouTube videos with descriptions, tags, titles, annotations, etc.
- Custom Facebook apps
- Custom Twitter and YouTube headers
- Knowledge of hashtag marketing
- Knowledge of webcasts, Google+ Hangouts, email capture forms, etc.
6. Mobilize!
Today, a strong mobile presence is a must!
If customers can’t find and interact with you on their mobile devices, you might as well not even exist.
Make sure your website is fully functional on mobile.
Want to Become a Social Media Manager?
The top social media managers can work by the pool with their smartphones!
However, not everyone who tries to join this great field succeeds. Those who do well stay updated with training, read the best blogs and articles on social media, and keep an up-to-date social media calendar.